About This Track
Netta's 'Toy' represented Israel at the 2018 Eurovision Song Contest in Lisbon, where it became the competition's winning entry. The track layers percussive vocal loops, beatboxing, and synthetic chicken-cluck samples over a strutting electronic beat, the production deliberately cartoonish and confrontational. Netta sings in both English and Hebrew, the lyric built around the refrain 'I'm not your toy', a pointed rejection of objectification.
The song frames empowerment through the language of childhood playthings: Barbie dolls, teddy bears, Pikachu. Netta adopts the voice of someone reclaiming agency, the tone playful but unyielding. The pre-chorus invokes Wonder Woman as a touchstone of self-worth, the message unambiguous even as the delivery leans into camp.
'Toy' arrived at a moment when Eurovision entries increasingly doubled as social statements, the contest's platform used to amplify themes of justice and equality. Netta's performance, complete with looping pedals and exaggerated gestures, turned the song into a spectacle of defiance, the novelty elements masking a straightforward assertion of autonomy.
"Toy" is a track by Netta - נטע, from the album Eurovision Song Contest: Lisbon 2018, released 11th March 2018. Full lyrics are available below.
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