Label: TEN Music Group / Epic Records
Released: 5th March 2021
Pop will prevail. That’s the mantra that runs through Zara Larsson’s much anticipated second full-length. After the wild success of her 2017 debut ‘So Good’ – still apparently the second most-streamed album by a female solo artist on Spotify, dontcha know – ‘Poster Girl’ isn’t letting up in the slightest. This is strictly a ‘no ballads allowed’ zone.
By going for front-to-back bangers, Larsson is playing to her strengths. With that Swedish high-def pop heritage, every song could be a chart smash. In context, they complement too. Previous single ‘Ruin My Life’ remains an earworm of the highest order, while opener ‘Love Me Land’ is achingly cool. Some of the newbies are total scene-stealers, though – none less so than the brilliant ‘FFF’ (that’s Falling For a Friend, ‘FYI’). A massive pop banger with a sky-high chorus and an instrumental break that sounds like it could perfectly soundtrack that dancefloor scene in The Inbetweeners movie, it’s ridiculous fun.
In embracing music’s most rewarding artform, Zara Larsson has yet again affirmed her place on the brightest of billboards. Pass the blu-tack.