False Advertising: "We were hungry to evolve and do more"

Manchester's False Advertising are kicking up a bit of a fuss 'right now', Dear Reader. With a brand new album, 'Brainfreeze', out today, they've been all over the airwaves in the run up. The trio, made up of Jen Hingley on vocals, guitar and drums, Josh Sellers on bass and Christopher Warr on drums, vocals and guitar, already look set for much bigger things, working with indie scene daddy Alcopop Records to cut through the noise. We caught up with Jen to find out more.... Hello, Jen! How’s life in Manchester at the moment? Manchester is beginning to feel a bit autumnal at the moment, but the weather is still being alright. I’m looking forward to escaping for a bit soon, actually! Tell us about your new album - when did you start work on it, and what was your starting point? Every time we finish with a release, we always seem to want to begin writing and planning to do the next thing quite quickly. It feels like ages ago now, but we pulled this album together from various demos we had floating around at the tail end of 2017 - a year where we’d done some awesome stuff like going to SXSW and Barcelona and touring and doing some nice festivals. We were hungry to evolve and do more. As luck would have it we while we were planning how we were going to go about recording the album we were invited by our friend Luke to record the album with him at The Church Studios in London, during the studio’s downtime. Which is mad really when you think about it. We recorded all the tracks live at the very beginning of 2018 (which coincided with me leaving my job partially because I couldn’t get the time off) and then chipped away at the rest of the record over the months that followed any chance we got. What frame of mind were you guys in while writing this one? I think we were a bit on edge about various personal situations and frustrations in the wider world. Although we wrote it so long ago, I think the world is still the same frustrating place. Hopefully, it’ll still resonate! Do you still identify with the lyrical themes on your debut? How has life changed since then? There’s nothing I can think of on our debut that doesn’t still ring mostly true. If anything my writing on that album was more in touch with the wider world and less self-centred. I think we’ve evolved our vocabulary a bit for the better, but we’ve always had a bit of a desire for articulating our frustrations through catharsis. Not that anything I’ve written is particularly profound, but as we started the band when I was 26, I feel like my more juvenile writing is quite far behind me