BIG SPECIAL aren't ones for waiting around. Less than a year on from the release of their debut album, '
Postindustrial Hometown Blues' - a furious, poetic howl from the heart of the Black Country - Joe Hicklin and Callum Moloney are already back with the follow-up. No singles. No teaser campaign. No breath taken. Just the drop of 'National Average', fully formed, emotionally raw, and about as subtle as a brick through a billboard.
Their decision to sidestep the traditional album rollout wasn't some grand anti-industry statement; it just made sense. "We didn't want to roll straight into another campaign and bore everyone," Joe explains. "So we thought it would be nice to drop an album to be judged as such. Then we can start mixing up our set lists." They've always been more interested in creative momentum than marketing plans. "We've always been a little Beyoncé-coded, so thought we'd drop an album like she did," he grins. "We also naturally move on pretty quick creatively, so we didn't want songs and albums to fall by the wayside as we go. For us to stick to where we are at in the moment. So make hay whilst the sun shines, and get the music we are making out."