11:11, for many, is symbolic of hope. It's a bit of magic woven into your daily life - 11:11, make a wish. In numerology, it is considered to be a sign that you are on the right path, aligned with your desires and wishes. It's a moment of pause in the day, one which imbues you with a little bit of faith in the future. It's a fitting title for a debut album that has been a long time coming - one that feels like the manifestation of years of graft. For Biig Piig, 11:11 has always been something special.
"With this whole record, it was a reflection on so many things that have happened in the last two years and even longer than that, to be honest," says Biig Piig, aka Cork-born Jess Smyth. "I think things move so fast, and things are quite chaotic, and life is so quick sometimes that there's not really a lot of time apart from in the studio where I really get to reflect. I was looking for a title for ages, and nothing fit or felt right, but at one point, I thought the only time in all those chaotic moments that was a time of reflection was when I saw 11:11. That's the only point that you reflect and really are present. It made the most sense for what this record means to me. It was this fixed point when everything else was moving. I also think for me it is a spiritual thing too; it's the way that I feel connected."
It's all too easy to get caught up in the humdrum of life, but it is in those reflective periods that we are able to take stock - of what's affected us, what we have learnt, and how we have grown. '11:11' feels like an act of documenting that - the culmination of those moments across this tumultuous period in Biig Piig's life; it's only after emerging from that state that you can recognise how much has changed. '11:11' slowly, steadily moves towards a version of Biig Piig that seems more assured and settled but never fails to detail the journey there.






