As shiny as Hannah Diamond's world is, she's not as tough as her namesake. On her debut album, 'Reflections', Hannah is human and heartbroken, perhaps unexpectedly as a member of the hyperreal, alternative-reality PC Music collective.
Starting out as a visual artist, Hannah joined AG Cook as part of PC Music in 2013, where, with the release of her debut 'Pink and Blue', she transformed into one of the most innovative voices in pop. Still, six years later, there's no one quite like her.
Even with producers AG Cook, SOPHIE, EasyFun, Danny L Harle and more imposing their industrial, metallic, slamming-pots-and-pans-in-the-studio sound on the mainstream, Hannah's steely vocals paired with heartfelt lyrics stood out against the pure party bangers the rest of the PC Music crew were creating with Charli XCX, Madonna, Rita Ora and Carly Rae Jepsen (that's quite the name drop).
While Hannah became just as well known for the glossy, retouched imagery that accompanied her music, she doesn't let it alter anyone's perception of her music or artistry. If anything, creating those hyperreal photos is a particularly personal process for her.
"The whole package of the music relates to the visual side of things, although the lyrical content is sometimes quite emotional and quite sad, which seems like the polar opposite of this hyperreal imagery, something that I guess some people think looks like commercial imagery, which is you know, normally not seen as being something quite personal for them.