Back in 2013,
Chlöe Howl was the next big thing. With 10/10 bangers like ‘Rumour’ and ‘No Strings’, she had more buzz than a bag full of bees at a Toy Story convention, and was nominated for both the BBC Sound of 2014 and shortlisted for the 2014 BRIT Awards: Critics' Choice Award (both won by Sam Smith). Stardom seemed an inevitability. Then she parted with her label, and pretty much disappeared. The debut album that was at one point imminent, vanished. Two years of hard graft later and she’s back with a new single, and big plans for the future.
Hey Chlöe, how are you? Is life treating you well?
Hello! I'm great thanks. Absolutely - Life is exciting right now.
So you’ve just dropped a new single, your first in bloody ages - where have you been?
I've been hiding away in the studio. My last project got out of my hands a little bit, and I decided I needed time to step away, regroup and really focus on getting something new, that I felt represented who I was. I wrote a lot of the tracks before when I was 16, and I was starting not to recognise the stories within them - I'd outgrown them! So the last few years have been all about creating a body of work that I am really truly at home with.
Does this comeback involve binning off your previous singles, or will we still hear them live?
I still love the old songs; I had some of the most amazing, fun times of my life with them! But I do believe in letting the past stay in the past, so primarily I'll be focused on my new stuff. However, some of my fans have stuck by me for SO LONG now, and they still listen to and love those songs, so I don't see anything wrong with whipping out an old crowd pleaser when I eventually play a show!
