CHVRCHES have released a new video for their single ‘Good Girls’.
It’s the latest cut from the trio’s upcoming new album ‘Screen Violence’, set for release on 27th August, following previous singles ‘He Said She Said’ and ‘How Not to Drown’.
Director Scott Kiernan says: “The video for ‘He Said She Said’ dealt with doubt in making of one’s own image while under the manipulation of another; while ‘How Not to Drown’ sought an exit from a low, from feeling penned in by larger power structures, and refusing to succumb to them again. But ‘Good Girls’ portrays a certain learned confidence in knowing who and what you are, despite what others might conform to themselves. It’s having a clear vision, or something like a compound eye that can see at all angles.
“Of course, this is the BLUE in the RGB of the video trio, like the colors that form a video image and rotate in a projector’s color wheel. And similarly, the revolving door metaphor that runs throughout the videos generates many open positions – possible developments to follow from the initial darkroom, which circle their way back again.
“So, like ‘How Not to Drown’ before it, ‘Good Girls’ continues down from a scene in the first video and steers it to a new parallel conclusion. Near the end, we find Lauren spiraling on the studio floor, surrounded by the crew and ghosts of the previous videos, as the entire image cycle finally comes to a halt.”
Check it out below, and catch the band on tour in March 2022.