ENNY has made a return with her latest single and video,
'Selfridges', now out via FAMM.
This release follows a summer spent touring with Jorja Smith across North America and headlining sold-out shows in major cities including New York, Chicago, Toronto, and Los Angeles.
The video for 'Selfridges', directed by ENNY and Ivor Lawson-Adamah, was part of a recent campaign of online teasing where ENNY humorously pretended to leave music for a fictional venture, The Peng Black Girls Cleaning Company.
'"Selfridges" captures ENNY at her most playful and self-assured," says ENNY. "This song came about after a session with Gotts Street Park to finish ‘Mountains’ in 2022. We had a little jam nothing serious, they played, I wrote and drank a magnum as I did back then. I loved that the music was so happy go lucky but I wasn’t.
"I heard the demo again last year and it still felt as fun as it did when we recorded it. And it reminded me that I just want to have fun and be as creatively alive when making music. And how do I make this feel more alive? We create a world around it! Take people on a journey of creating my own business outside of music, which when announcing my career pivot completely took me by surprise, with the outpour of love.
