ENNY is back with her new single 'Selfridges'

ENNY has made a return with her latest single and video, 'Selfridges', now out via FAMM.

This release follows a summer spent touring with Jorja Smith across North America and headlining sold-out shows in major cities including New York, Chicago, Toronto, and Los Angeles.

The video for 'Selfridges', directed by ENNY and Ivor Lawson-Adamah, was part of a recent campaign of online teasing where ENNY humorously pretended to leave music for a fictional venture, The Peng Black Girls Cleaning Company.

'"Selfridges" captures ENNY at her most playful and self-assured," says ENNY. "This song came about after a session with Gotts Street Park to finish ‘Mountains’ in 2022. We had a little jam nothing serious, they played, I wrote and drank a magnum as I did back then. I loved that the music was so happy go lucky but I wasn’t.

"I heard the demo again last year and it still felt as fun as it did when we recorded it. And it reminded me that I just want to have fun and be as creatively alive when making music. And how do I make this feel more alive? We create a world around it! Take people on a journey of creating my own business outside of music, which when announcing my career pivot completely took me by surprise, with the outpour of love.

"I’m not quitting music but thank you for all your support in my current and new ventures.”