Folly Group have shared the video for
‘I Raise You (The Price of Your Head)’ - their recent single taken from their upcoming second EP
‘Human and Kind’. Set for release on 25th March, Folly Group are the very first band to sign to Technicolour, the Ninja Tune imprint which launched the likes of Elkka, Sofia Kourtesis, Octo Octa, and more.
The video was directed by Bailey Tom Bailey who explains: “The video is an absurdly literal interpretation of the lyrics, which conjured an image of an underground gambling ring, betting on fights between heads. The band's commitment to their performance as well as the hard work of the cast and crew brought this odd idea to reality.”
Folly Group add: “Bailey Tom Bailey's video is the first we've done with a team outside our friends, and it was one of the most surreal and hilarious days of the project. To feature in our own absurd body horror was not an experience we thought we'd have when the band started, and we're beyond grateful to have had it, despite the inevitable recoil of those close to us.”
Speaking about ‘I Raise You (The Price Of Your Head)’ and the forthcoming EP, Folly Group reveal: “Where ‘
Awake and Hungry’ doubled as a diary of the band’s formative months and encapsulation of our live show, ‘Human and Kind’ is a projection of our ambition, and our desire to push ourselves through what we might previously have perceived as the ceiling of possibility for four players. The release is at once introspective and extroverted: it attempts to be a dynamic interrogation of grief and growth.”
