Griff heads to the coast in the new video for latest pop fave ‘Say It Again’

It follows on from Griff’s recent Ivor Novello Rising Star nomination

Griff has dropped a brand new video for latest track ‘Say It Again’

The shimmering number now comes complete with a clip shot on the UK coast last month – with the sun shining, mirrors knocking about and epic camera shots. All you need for the next big pop superstar right??

Speaking about the track itself, Griff adds: “When I wrote ‘Say It Again, a lot of my girlfriends were going through mental health issues, and I felt so helpless. So this song is basically my helpless self trying to reassure a friend who’s going through a really difficult time.”

‘Say It Again’ is just the latest track to be revealed from Griff during a big-time year for the new pop favourite – who was recently announced as one of the nominees for the Rising Star award at this year’s prestigious Ivor Novello awards. Not too shabby. Not too shabby at all.

Check out ‘Say It Again’ below:

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