Jessie Ware has unveiled the official video for her single 'Ride', featuring actor James Norton.
The video, directed by Thomas James, presents a Western-themed setting, exploring themes of power, control, and desire.
Discussing the collaboration, Ware says, "James is a friend, and we were recently at our friend Jack Peñate’s performance (who I made 'Ride' with) and I asked him, ‘James, do you ride a horse, and would you be up for being a sexy cowboy in the video?’
"I sent him the song, he loved it, and I’m so grateful that he made this happen. To be honest, I didn’t think I would be as involved in the video but James, being the total gentleman and professional he is, made it so easy.
James Norton adds, "When Jessie came to me with the idea of being in her music video, I couldn’t find a reason to say no. ‘Ride' is such a great tune and as a long-time fan of Jessie’s work, and more recently a friend, it felt like a fun thing to do. Jessie, Thomas, and the whole crew made sure it was a properly fun ride.”
