Down With Boring

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Ruel

Eric Cantona

Earl Sweatshirt & MIKE

Down With Boring

Join thousands of music lovers getting the best new tracks, exclusive interviews, and breaking news delivered straight to your inbox every week.

In print now

May 2026

Latest issue variants

View archive

Ruel

Eric Cantona

Earl Sweatshirt & MIKE

Lauv has released his first-ever fully-choreographed video for new single 'Potential'

It's his first release of 2024.

Written by

Dork

Artists

Lauv

Published

25 Apr 2024 • 9:11 am

Lauv has released a new single, 'Potential'.

The track follows on from his second album 'All 4 Nothing', and arrives alongside a video directed by Luke Orlando (Charli XCX, Caroline Polachek), which marks Lauv's first-ever fully-choreographed video.

Check it out below.

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