We Are Scientists fling food in preparation for new album 'Helter Seltzer'

We Are Scientists will release their fifth album next month. Titled ‘Helter Seltzer’, the full-length will hit the shelves on 22nd April via 100% Records. "We've always made overtures toward being a pop band, but we've generally had the inclination to obscure those pop leanings in grit and chaos — to screw them up with fuzzed-out tones and raucous performances," says guitarist and vocalist Keith Murray. "It's made us really think about what our musical genre is. We're not punk — we're too interested in making our songs as pretty as possible. We're not straight-up rock — our tastes are too left-of-centre. We're not indie-rock — our heads aren't far enough up our own butts. So finally, after putting as much time into thinking about it as we're apt to — about ten minutes, over beers — we decided that our genre is 'Helter Seltzer.'" "Declaring a new genre is obviously douchey as hell, though, and impossible to deliver with a straight face," adds bassist Chris Cain, "so we did the noble thing and just made ‘Helter Seltzer’ the album title. It's especially apt for us these days, though. The songs here are more effervescent than we've ever managed to deliver, but they've still maintained a measure of that ‘Helter Skelter’ element — no matter how fizzy and refreshing the tunes are, they've always got a bit of that seamy, scuzzy, 'cult on Spahn Ranch' vibe. “We therefore consider this album, as a vessel of both sweet pop tunes and seltzer outreach,” concludes Chris. “To be a work of undisguised philanthropy on our part." Lead track ‘Buckle’ is streaming online now, complete with a video full of flinging food. “Most of our videos start with some kind of longstanding desire that we’re aiming to fulfil,” says Murray. “And well, I’d always wanted to dump food all over Chris’s face. Not in an angry way. I just thought it would be fun, and man I was right” You can check out the clip for ‘Buckle’ below.