SZA has launched Not Beauty, a new vegan lip collection with three signature shades

SZA has announced the launch of NOT BEAUTY, a new vegan and cruelty-free beauty brand debuting with a lip collection available exclusively at pop-up stores during the GRAND NATIONAL TOUR with Kendrick Lamar.

The initial launch features three signature shades - 'In The Flesh', 'Strawberry Jelly', and 'Quartz', with plans to expand the range to include lip glosses, lip stains, lip liners and lip creams. The collection focuses on creating hydrating, long-lasting formulas, with the debut glosses priced at £23.

"NOT BEAUTY wasn't about me trying to enter the beauty market, it's about me filling a need, it's about me needing something that lasted as long as my show, as long as my conversation, as long as my date," SZA explains. "There was nothing that existed that did that for me and also made me feel moisturized. I don't know much about much, but I know a lot about lips, and I feel like NOT BEAUTY is not beauty. It is just something that I wanted to share that worked for me and I hope works for you. It's really well made. It's awesome."

The brand's aesthetic draws inspiration from nature, incorporating elements like wood textures, plants, insects, and natural hues into its packaging design. All products in the range are cruelty-free, gluten-free, vegan, and meet Sephora's clean beauty standards.

The pop-up stores will be accessible to all fans, regardless of concert ticket status, with locations to be announced through the brand's social media channels.