The Basement East

Florence Ellen Arnold, known professionally as Florrie, is an English pop singer-songwriter, drummer, and model born on 28 December 1988. She is closely associated with the Xenomania production house, having joined as their in-house drummer in 2008. In this role, she performed live and recorded with artists such as Kylie Minogue, Girls Aloud, and the Pet Shop Boys. She began a solo career in 2010, releasing a series of EPs including Introduction (2010), Experiments (2011), and Late (2012). Florrie gained recognition for releasing her own material online, often collaborating with remixers like Fred Falke and offering tracks for free download. In 2013, she released the single 'Live a Little,' which was used in a promotional campaign for Sony's XBA-C10 in-ear headphones. The following year, she signed with Sony Music and released the EP Sirens. She later left the major label and resumed her independent career, releasing the single 'Borderline' in 2019. This track was included in her first compilation album, Personal, released in 2023.