Label: Virgin Music Label and Artist Services
Released: 5th August 2022
Lauv has always had a talent for finding that special something.
A pop bop songsmith of the highest order, his track record of smart but direct hooks and hits runs impossibly long already. So much so that, when new album ‘All 4 Nothing’ raises the stakes, it seems somewhat unfair on the competition.
Making upbeat, positive songs that don’t stick in the throat is beyond most – and yet title-track ‘All 4 Nothing (I’m So In Love)’ never once feels sickly sweet. ‘Kids Are Born Stars’ has a strutting determination, while ‘26’ might be more introspective, tackling growing older with an open, vulnerable honesty.
If pop really is the greatest art form – and it is – Lauv is already one of its masters.