What's the album about? Who is the effigy for?
It's not technically 'about' anything, but the main musical nods in the album, such as 'Gold' and '
Catalonia', are supposed to feel like you're in a club. The main one we talk about a lot is the one in Blade, but the claustrophobia of the practical scene in Fallen Angels and Enter the Void played a massive part. I hate all the really reductive cliches about clubs, drugs, and 'escapism'; in my eyes, they can also be really intimidating and unsettling places, and so it was important to have a sense of that juxtaposition. It's why my vocals were mixed to feel like they're either the voice in your head or the person standing right next to you jam-packed in a club. For the title, I suppose, in short, we've built an effigy to a nightclub, from the music to the cover. Also, the fact that effigies aren't just hated and burnt but also worshipped, and I felt that fit perfectly for the album. It isn't a romantic ode to a club, and it's not a damnation either.