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BE:FIRST is a Japanese boy band formed and managed by BMSG and signed to B-ME, a joint record label with Avex. The group was established on November 3, 2021, through the reality competition show The First, hosted by Sky-Hi. They debuted on August 31, 2022, with their studio album Be:1. The group initially consisted of six members: Sota, Shunto, Manato, Ryuhei, Junon, and Leo. Ryoki left the band in 2025. BE:FIRST is the first act of BMSG, a company created by Sky-Hi to address issues in the Japanese music industry, including limited opportunities for talent to showcase themselves, which contributed to some performers leaving Japan for broader opportunities in the Korean music industry.
50+ tracks in our catalogue
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The rising Japanese group announces fifteen international shows across Asia, Europe, and North America, including a London performance.
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