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Japanese boy group BE:FIRST have confirmed their first world tour, including a London show at O2 Forum
The rising Japanese group announces fifteen international shows across Asia, Europe, and North America, including a London performance.
About This Track
BE:FIRST reject the premise of chasing trends on 'Mainstream', the closing track from their album 2:BE. The group moves through the song with a kind of deliberate indifference, dismissing the machinery of viral moments and chart positions as beside the point. What matters, they suggest, is authenticity: wearing what you want to wear, being who you want to be, letting your existence itself become the medium rather than waiting for permission from the usual channels. The production mirrors that confidence. Verses build with sharp rap delivery and conversational asides, whilst the refrain settles into a hypnotic loop of "zoom, zoom, zoom" and affirmations, the repetition working less as hype than as a kind of mantra. The chorus positions lifestyle as art form, inviting listeners to follow not because they are being sold something, but because the group has already moved past the need to sell. It is a closing statement that feels less like a conclusion than a declaration of intent.
"Mainstream" is a single by BE:FIRST, from the album 2:BE, released 27th August 2024. The track is 3:27 long. It's filed under J-Pop. Full lyrics are available below. Dork has published 1 article about BE:FIRST.
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