Working alongside longtime collaborator Mura Masa, the first draft of what would become 'Squish' left Gretel cold, with a tension between what she thought she wanted the album to be and what she actually needed it to be causing her to go back to square one and really carve out her sound – or as much as she could within the time.
"I've done a bunch of shows for Alex [Mura Masa] and guest vocals on his music and stuff; I have so much love for him and love being in his studio while he's editing. We worked on the album, but I was confused by my own references.
"I realised I had no confidence in myself as a writer or a producer because I thought he was better at all those things. It became clear that the only way I could trust myself as an artist was to jump off into the deep end, not know what the hell I'm doing, but do it anyway. That's what the record is; it's me figuring it out in real time."
Once she had strode out on her own, carrying with her some of the songs that make their way onto the record but also ready to write what would turn out to be five more album-worthy tracks, Gretel set about unlearning all the things that had got her here. While it might sound counterintuitive, it was necessary so that she could break out and discover the exact sound she wanted.
"I've always been the queen of references," she admits, "probably for the worse, actually."
She continues, "On my second EP ['Head of the Love Club'], there was a lot of imitation of bands that I looked up to, but with this record, I was doing all this stuff live for the first time, so I was just so focused on it not sounding bad. In that way, it became kind of reference-less, or maybe more self-referential."
Drifting away from what she knows best ultimately set Gretel free, focusing on the messaging behind the songs rather than the most polished sonics.
Tracks like 'The Perfect Body', an exploration of Gretel's past experience with eating disorders, or visceral reflection on impending doom 'Fire Blooming Trees' are set alight by Gretel's knife-edge delivery of lyrics that can split you in two, with the more natural, organic instrumentation simply highlighting that this is an album reflecting what it is to be human in the modern world.
The title itself takes a tongue-in-cheek approach to situations that could otherwise pull you under. Shared by the opening track, one which reverberates with a high BPM expectant energy that sets up a record just on the verge of ripping itself apart, 'Squish' is a soft-edged word that represents something much deeper.
"It's about putting things into a box that don't deserve to be – like, I'm a human being, how can you sum me up? How can you shove me into one album? There's too much to be said and too much that I want to do, so this is as much as I could get into one album; that's why every song is the maximum version of what it is."
There's sometimes an assumption that songwriting is a means of catharsis, of dealing with whatever trauma or pain you've grown through. When we ask Gretel if that was the case for this album, the answer is: "No."
"I wrote from a confused place. I just write whatever comes to mind, which means I've got no idea what I'm writing about until I finally listen back to what I've written two months later."
She adds, "Actually, what did help me understand myself was picking the track listing and seeing all these different aspects of what it is to be a young woman, seeing that I had successfully represented it as far as I could. I looked at it like, 'Yeah, that's pretty much who I am right now', for better or for worse."
Across the process, 'Squish' was never taken too seriously. Of course, Gretel wanted it to be the best it could be, but she was equally aware that this was the first step on what appeared to be a long and exciting career. In that way, any small mistakes or decisions that made their way onto the record that she would now change are nothing to worry about; "It can't be perfect, can it? Otherwise, it would be boring!"
Our chat with Gretel comes about a month before release day, which at the moment is nothing but a circled date on a calendar, with Gretel struggling to really quantify what putting an album out in an age of social media stardom and streaming supremacy really means. For an album this personal, to be beholden to a system that can be very superficial isn't quite a good fit for her.