Campaign Against Living Miserably (CALM) have announced a new merchandise line called ‘Lifelines’, featuring donated lyrics from artists including Blossoms, Inhaler, Fontaines DC, and Tom Walker.
The initiative, which aims to raise funds for CALM’s suicide prevention work, will release a series of t-shirts featuring hope-focused lyrics from each artist. The collection launches with Blossoms’ design, which will be available from 25th June via CALM’s online shop.
Simon Gunning, CEO of CALM, said: “Music is part of the DNA of CALM – right from the time Tony Wilson helped us launch, and music is a powerful tool in our fight against suicide. One word, one message, one line of a song that means so much to you, can make a world of difference. We couldn’t be more grateful to all the artists involved in ‘Lifelines’, for using their platforms in this way, showing just what a juggernaut of a power for good music can be.”
The t-shirts will be priced at £30, with profits supporting CALM’s suicide prevention services. Release dates for the Fontaines DC, Inhaler, and Tom Walker designs will be announced in due course.
The launch coincides with Blossoms’ upcoming fundraising concert for CALM, where they will perform alongside Inhaler on 26th June.
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