Hex Girlfriend have signed to Soil To The Sun and dropped 'Trash TV', a glitchy takedown of digital decay

Hex Girlfriend have shared their new single 'Trash TV', alongside announcing their signing to Soil To The Sun Records, a new imprint of Relentless Records.

The South London duo's latest track explores themes of media fragmentation and artistic creation in the age of algorithmic content. The track was self-produced by James Knott and mixed by David Wrench, known for his work with Blur, Jungle and Jamie xx.

"Trash TV is about the economy of attention, and about how advertising and corporate interest eventually seems to corrupt everything in the digital space. It's also about the rise of short-form video content, its vampiric capacity to suck your time away from you without you even realising, and the hold it seems to have over the output of all sectors of the entertainment industry, music definitely included," the duo explain.

The accompanying video features Knott and Noah Yorke as teleshopping presenters. "Salesmen in cheap fake tan and forced smiles peddle comfort, beauty, relevance; anything to keep reality at bay. It's hollow, excessive, and absurd, but still it pulls you in. A hard sell masked as salvation, promising relief that never really comes," they say.

Following their recent European tour supporting The Murder Capital, Hex Girlfriend are set to perform at a headline show in London.

AUGUST21 Sebright Arms, London, UK