NCT 127 are hosting Roblox’s first dedicated virtual K-pop concert, The NCT 127 Concert Experience

NCT 127 are set to perform the first dedicated K-pop event in the world of Roblox with 'The NCT 127 Concert Experience', to celebrate 127 Day (January 27th).

The interactive concert experience, which is the first of its kind within the popular video game, will feature a setlist of some of the group's biggest hits, including ‘Sticker’, ‘Kick It’ and the title track from their most recent studio album, ‘질주 (2 Baddies)’.

In addition to the live performance, the group will be making available limited avatar drops and a neon Seoul city-themed environment within the game. A metaverse scavenger hunt spanning fan-favourite Roblox experiences is also being launched.

“127 Day is so special to us because it is all about connecting with our amazing fans from around the world, and what better way to do that than to perform to millions of you all at the same time on Roblox,” NCT 127 said about the event. “Wherever you are in the world, come and join us for a concert performance like no other on January 27th and experience NCT 127 like you’ve never seen us before!”

The band’s Roblox concert will be followed by the release of their repackaged album, 'Ay-Yo', out January 30th. The record will feature three brand-new songs – including the lead single of the same name – on top of the 12 pre-existing songs from ‘질주 (2 Baddies)’.