SXSW is set to launch a new European edition in London in June 2025.
SXSW London will capitalize on the city's vibrant cultural scene and technological innovation, taking place over a week in June across various venues in Shoreditch, East London. A press release states that "in addition to inspiring and challenging keynotes, music showcases, and innovations in tech, gaming and screen, SXSW London will introduce boundary pushing visual arts, design and fashion programming, with exhibitions and interactive and immersive experiences in public spaces across its east London campus."
Randel Bryan, Managing Director of SXSW London, emphasized the broader mission of the festival, stating: "As a life-long fan of SXSW I truly believe that it’s more than an event - it’s a movement, a platform where the world’s greatest minds, musicians and motivators come to share their passion and their vision of the future. SXSW London will build on Austin's incredible legacy, presenting an event that underpins why SXSW is the go-to destination for professionals and creatives seeking meaningful connections, unexpected experiences and ideas that can help shape the world."
