With new album 'Supermodels', CLAUD is taking flight. Check out the latest cover story for our New Music Friday playlist edit, The Cut.
Words: Martyn Young.
The cover artwork for Claud's debut album, 2021's idiosyncratic and endearingly bedroom pop-ish 'Super Monster', features a bright and super fun cartoon picture, bold and exuberant but not giving too much away. In direct contrast stands the image accompanying their second album, 'Supermodels'. Stark and up close, it's a full-colour picture of the artist against a plain white backdrop, looking incredible. As a marker for the big leap Claud is undertaking on their accomplished and richly detailed follow-up, it's illuminating.
"I get embarrassed less and less as I get older," they explain. "I used to get embarrassed all the time, and now I'm like nothing phases me. They are completely opposite covers. I was really ready to try something new and show something different. Not that there are any connecting stories in the album, but I see 'Supermodels' as a sequel to 'Supermonster' or like an older brother. A little more clean, a little more polished and a little more straightforward. 'Super Monster' is fizzy and young and silly, which matches the cover art more. If we're comparing it to a supermodel, then this is more put together."











