New year. New noise. Hype is back on the hunt, digging through the chaos, the chatter and the late-night tip-offs to find the acts who aren’t just next up, but about to detonate.
Dork’s Hype List is our annual spotlight on the artists who’ve started to really stand out - not because they’re destined for instant superstardom, but because there’s something in what they’re doing that feels fresh, deliberate and worth keeping close tabs on.
It isn’t about calling winners or demanding overnight breakthroughs. Consider it a guide to the acts shaping the edges of what’s next: the ones we’re excited about, curious about, and confident enough to back as they take their next steps.
Tipped by all the right people, winning the Glastonbury Emerging Talent competition and signing to Island Records imprint Adventure Recordings, it’s been a whirlwind 2025 for the four mates who started off playing songs together for a laugh.
Their highlight, though? “We got tans!” says guitarist and vocalist Jimmy Bradbury with a note of pride. “We are not a band that tans,” clarifies bassist and vocalist Aoife O’Connell. “Maybe it was just the All Points East dust?”
It’s no surprise that the band suffered sun damage and/or semi-permanent dirt tans, with the summer seeing them play more festivals than you can shake a stick at. All Points East, Truck, Glastonbury, Latitude, Dot to Dot, four separate shows at The Great Escape – if you went to a festival this year, chances are that
Westside Cowboy were clambering onto a stage somewhere in the vicinity.
“End of the Road was really great,” says guitarist and vocalist Reuben Haycocks. “We weren’t that great, but we really enjoyed it. We came off stage thinking it had gone brilliantly and then we watched some videos and… maybe not so much.” He laughs. “We got away with it, I think.”
“We’d just sort of lost our minds,” says Aoife. “It was the golden slot where not all the stages are open yet, everyone is still excited, it hadn’t started chucking it down with rain. So we got most people who were at the festival, which was pretty insane. I think it was genuinely in the thousands!”
“Green Man was great too,” adds Jimmy. “We had our first babies in the crowd. The parents of one of them told us he’d been really quiet all weekend, and apparently, during our set, he was babbling away and grinning the whole time. So we’ve found our target audience, I guess.”