EFÉ – aka Anita Ikharo – has returned with a brand new single, ‘KIWI’.
Co produced with best friend who.killed.romeo, and mixed by Ben Baptie (Rex Orange County, Little Simz, Moses Sumney), the new track is her first new material since the release of her debut EP in late 2020.
The track comes from a forthcoming EP from the Irish artist, ‘VITAMIN – C’, set to arrive this June.
“The video has a storyline of a girl who goes camping,” she explains. “She’s brought her laptop, fairy lights and cute magazines, but she can’t light a fire or even hunt for food. She is super scared cause she sees a bear but then she falls in love with the bear” she comments. “I came up with the concept and directed the video. It was definitely hard to make because it was very necessary that the right location was chosen as well as the right bear costume and right people to work with. I did cry a whole lot, scared nothing would come outright. I had so much fear around the video because of the huge pressure I put on myself to make it good. I also worked on some of the editing and colour grading so there was a lot I had creative control over. I think it was worth it in the end though and shows that hard work and the right people around can really pay off!”
EFÉ will act as main support for JPEGMAFIA’s sold-out Dublin dates this April, is set to perform at The Great Escape festival, and will join Still Woozy’s UK and European tour this November.
You can check out new track ‘KIWI’ below.