Newly signed to Phoebe Bridgers' label Saddest Factory,
Claud's music is proper charming stuff.
Words:
Sam Taylor.
21-year-old Claud Mintz - that's Claud to you and I - is the first artist to release through Phoebe Bridgers new label Saddest Factory. There's much more to them than that, though. Formally known as Toast, Claud's brand of bedroom alt-pop has a warm, welcoming tone. Most recent track '
Gold' is a story about contradictions, and certainly fits Bridgers' mission statement of "good songs, regardless of genre".
Hi Claud, how's it going? What are you up to today?Hellooo! It's going pretty well over here. I woke up a few hours ago, and now I'm searching eBay for a stuffed penguin.
How have you found 2020? It's been a weird one, hasn't it.2020 is that one bully in middle school that makes your life MISERABLE but you come out a better person because of it… hopefully.
Congrats on signing to Saddest Factory, how did that come about?Thanks! I've been releasing music on my own for a while, but Phoebe reached out to me about a year ago. I've been a fan of hers for a minute, so that was cool. After hanging out a ton, and I realized how much I liked and trusted her vision for my project. Plus I love supporting other artists, especially queer artists, cause like, fuck the patriarchy, right?
Is your debut album all done and dusted now? What's left to do?It is both done and dusted. All that's left to do is make a few music videos and annoy people when it comes out to actually listen to it.
