Noga Erez has announced her new album, ‘KIDS’.
The follow-up to her 2017 debut ‘Off The Radar’, it’s due for release on 26th March via City Slang.
“These are songs about what we inherit from past generations, how we pass things on,” Noga explains. “How this game of evolution of our culture and humanity is very much in our hands. We were all somewhat a blank page at some point. KIDS talks about humanity’s potential for both beauty and destruction.”
The news arrives alongside new cut ‘End of the Road’, the accompanying visual for which is Noga’s fourth collaboration with Tel Aviv-based director Indy Hait.
“Walking towards the unknown with a smile. That’s what I wanted this video to be all about,” she says. “Nothing about this life is as predicted, so why am I so afraid of it? I wanted to inspire people to take a look at the magical potential of the unknown nature of life. I believe the relationship with what’s beyond our control needs to be changed. The fear of it can become anticipation. The video doesn’t show an all-optimistic journey. It shows a complex one. The beauty of being completely innocent at one moment, from militant to vulnerable and then in control. That’s true to the journey we all go through, and what this video represents for me.”
Check it out below.