
What Kendrick Lamar was answering on ‘Euphoria’, and why Drake’s AI 2Pac verse mattered
A guide to the April 2024 exchange behind Kendrick Lamar’s ‘Euphoria’, from ‘Like That’ and J. Cole’s withdrawal to Drake’s ‘Taylor Made Freestyle’.
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Future navigates his ascent from street life to opulent excess on 'HiTek Tek', a boastful track that pulses with hedonistic energy. The song contrasts gritty origins with extravagant living, Future rapping over production from ATL Jacob about luxury cars, designer goods, and a relentless pursuit of wealth. His delivery is matter-of-fact, the chorus built on a simple, repetitive hook that hammers home the material accumulation. The track dwells in the specifics of excess: courtside seats, jewellery, high-end fashion, and the drug use that fuels the lifestyle. Future speaks plainly about his trajectory, the song structured around the tension between where he came from and where he now sits. There is no apology in the posture, no irony; 'HiTek Tek' is a straightforward account of ascent and its trappings, delivered with the confidence of someone who has arrived.
"HiTek Tek" is a track by Future, from the album High Off Life, released 15th May 2020. Full lyrics are available below.
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A guide to the April 2024 exchange behind Kendrick Lamar’s ‘Euphoria’, from ‘Like That’ and J. Cole’s withdrawal to Drake’s ‘Taylor Made Freestyle’.

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