
What Kendrick Lamar was answering on ‘Euphoria’, and why Drake’s AI 2Pac verse mattered
A guide to the April 2024 exchange behind Kendrick Lamar’s ‘Euphoria’, from ‘Like That’ and J. Cole’s withdrawal to Drake’s ‘Taylor Made Freestyle’.
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Future and T.I. trade verses over a production by K.E. on the Track that frames wealth and excess as effortless conjuring. The remix pivots on a single conceit: that success, seduction, and material accumulation happen not through labour but through pure force of will, each transaction a sleight of hand. T.I. sets the tone with boasts about stacking money and commanding attention, whilst Future responds with images of casual expenditure and pharmaceutical indulgence, the repeated invocation of "voila, magic" suggesting that their dominance is less earned than simply willed into being. The track builds its appeal on a kind of swagger-as-spell, where the repetition of the magic metaphor reinforces not just the ease with which they achieve their desires but an almost supernatural command over their circumstances. It's a song about the performance of invincibility, where success feels conjured rather than constructed. The production sits somewhere between trap and strip-club rap, all purple-drank imagery and luxury-brand name-checking, the kind of record that trades in the fantasy of consequence-free abundance.
"Magic (Remix)" is a track by Future, from the album Pluto, released 24th January 2012. Full lyrics are available below.
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A guide to the April 2024 exchange behind Kendrick Lamar’s ‘Euphoria’, from ‘Like That’ and J. Cole’s withdrawal to Drake’s ‘Taylor Made Freestyle’.

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