
What Kendrick Lamar was answering on ‘Euphoria’, and why Drake’s AI 2Pac verse mattered
A guide to the April 2024 exchange behind Kendrick Lamar’s ‘Euphoria’, from ‘Like That’ and J. Cole’s withdrawal to Drake’s ‘Taylor Made Freestyle’.
Tickets. Dates. What’s the story?Explore the tour About This Track
'Never Stop' opens 'The WIZRD' with a single unbroken verse that stretches almost four minutes, Future's voice carrying the weight of success and its attendant paranoia. The track is introspective by his standards, the production sparse enough to let the lyrical inventory breathe: wealth accumulated, loyalty tested, the distance between the sandbox and the gated compound measured in tears and suspicion. The contradictions pile up without resolution. Future credits hard work, then admits love has become just a word; he wants his associates to reach seven figures, then notes how riches cursed him with envy. The specifics are vivid, flipping trucks, ducking agents, blue hundreds stacked past the ceiling, but the emotional through-line is numbness, the sense that getting everything means nothing matters anymore. The refrain insists he will never stop, though what exactly he's chasing or fleeing from remains deliberately unclear.
"Never Stop" is a track by Future, from the album Future Hndrxx Presents: The WIZRD, released 18th January 2019. Full lyrics are available below.
About the Artist
Lyrics
Lyrics provided by LRCLIB
View full lyrics page →Track details
More from Future
Explore
Credits

A guide to the April 2024 exchange behind Kendrick Lamar’s ‘Euphoria’, from ‘Like That’ and J. Cole’s withdrawal to Drake’s ‘Taylor Made Freestyle’.

Rockstar has confirmed a dynamic score and an evolved in-game radio system for ‘Grand Theft Auto VI’, while keeping the mechanics under wraps.

The liquid-filled limited edition sold out in under an hour, with resale listings now reaching more than four times its £108.99 original price.

A 34-track soundtrack featuring Travis Scott, Yung Lean, Keith Richards and more will arrive alongside ‘Grand Theft Auto VI’ on 19th November.

A wave of GTA VI-styled social posts has prompted soundtrack speculation, but the publicly reported confirmation list is far shorter.

Spotify billboards using the same visual language as a wave of musician posts have prompted speculation about a 'GTA 6' campaign, though neither Spotify nor Rockstar has confirmed a partnership.