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What Kendrick Lamar was answering on ‘Euphoria’, and why Drake’s AI 2Pac verse mattered
A guide to the April 2024 exchange behind Kendrick Lamar’s ‘Euphoria’, from ‘Like That’ and J. Cole’s withdrawal to Drake’s ‘Taylor Made Freestyle’.
Cruz Beckham
About This Track
Future builds 'Program' around a single, obsessive question, repeated across verses and chorus until it becomes a kind of mantra. Money, status, appetite, violence, substance use: each gets the same treatment, the same interrogative shrug. The track moves at a measured pace, letting the repetition do the work rather than chasing urgency or momentum. The lyrical catalogue is unflinching. Future moves between material accumulation, pharmaceutical excess, and casual references to weapons and threat with the same flat affect, as if listing items on a checklist. There is no moralising, no narrative arc, just an inventory of a life lived at maximum intensity and maximum spend. The effect is less boastful than exhausted, a portrait of someone for whom the next acquisition and the next high have become indistinguishable from the program itself.
"Program" is a track by Future, from the album EVOL, released 12th February 2016. Full lyrics are available below.
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READ MORE ABOUT FUTUREREAD MORE ABOUT FUTUREREAD MORE ABOUT FUTUREREAD MORE ABOUT FUTUREREAD MORE ABOUT FUTUREREAD MORE ABOUT FUTUREA guide to the April 2024 exchange behind Kendrick Lamar’s ‘Euphoria’, from ‘Like That’ and J. Cole’s withdrawal to Drake’s ‘Taylor Made Freestyle’.
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