
What Kendrick Lamar was answering on ‘Euphoria’, and why Drake’s AI 2Pac verse mattered
A guide to the April 2024 exchange behind Kendrick Lamar’s ‘Euphoria’, from ‘Like That’ and J. Cole’s withdrawal to Drake’s ‘Taylor Made Freestyle’.
Cruz Beckham
About This Track
Future and Metro Boomin trade verses over a production that mirrors the song's title, all flash and velocity. The track opens with Future's inventory of excess: designer labels, foreign cars, real estate across multiple cities, the accumulated spoils of a life spent hustling since adolescence. The hook circles back to a single image, the weight of jewellery so heavy it becomes a physical threat, a punchline that doubles as a boast. Metro Boomin appears in the chorus, credited and celebrated as a millionaire in his own right, the song's architecture built to acknowledge the producer as equal player rather than invisible hand. The verses that follow maintain the same register of material accumulation and casual menace, Future's flow pushing through references to designer brands and the trap with the kind of rhythmic precision that makes the boasting feel less like braggadocio and more like reportage. There is a brief spoken segue that gestures toward the album's title, a moment of deflection before the track returns to its primary subject: money, status, and the distance both create.
"Ice Attack" is a track by Future, from the album WE DON’T TRUST YOU, released 22nd March 2024. Full lyrics are available below.
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A guide to the April 2024 exchange behind Kendrick Lamar’s ‘Euphoria’, from ‘Like That’ and J. Cole’s withdrawal to Drake’s ‘Taylor Made Freestyle’.

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