
What Kendrick Lamar was answering on ‘Euphoria’, and why Drake’s AI 2Pac verse mattered
A guide to the April 2024 exchange behind Kendrick Lamar’s ‘Euphoria’, from ‘Like That’ and J. Cole’s withdrawal to Drake’s ‘Taylor Made Freestyle’.
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The lead single from Future's sixth studio album 'HNDRXX', released in February 2017, pairs the Atlanta rapper with Rihanna for a slow-burning meditation on intimacy as mutual escape. The title's imperative, let's be selfish, frames desire not as conquest but as shared withdrawal from the world, the refrain's plea ('Let's not be alone') softening what might otherwise sound like pure hedonism. Rihanna opens with a verse of fractured logic and backward motion, Future answering with images of luxury rendered almost abstract: gold rose petals, currency exchange, the claim that wrong becomes right when it comes to us.
The production, handled by Mike WiLL Made-It, leaves space around the vocals, the emptiness itself a kind of subject. Future's verse slides from the concrete to the mansion, from dirty money made to dance to the need for family blessing, the contradictions left unresolved. Rihanna's harmonies in the outro stretch the central word, selfish, into something closer to a lullaby, the repetition draining it of judgement until only the invitation remains.
"Selfish" is a track by Future, from the album HNDRXX, released 24th February 2017. Full lyrics are available below.
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A guide to the April 2024 exchange behind Kendrick Lamar’s ‘Euphoria’, from ‘Like That’ and J. Cole’s withdrawal to Drake’s ‘Taylor Made Freestyle’.

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