In years to come, in the post-apocalyptic age, when the aliens invade and we're looking for something to explain where it all went wrong, we should hand them this new
BODEGA record. '
Our Brand Could Be Yr Life' is at once both a fuzzy, joyous soundscape and a scathing, incisive precis of the misgivings of modern-day consumerism.
An automated voiceover that introduces songs such as '
BODEGA Bait' and '
Stain Gaze' (amazing whammy guitar on this one, by the way) acts as a Big Brother-type character, adding a sinister dystopian element, speaking to a wider swipe at modern-day life, especially in BODEGA's native New York City.
Musically, it's pretty much what you would expect from a BODEGA record, just turned up a few notches. Switching between sub-genres with ease, the five-piece bring slacker rock in '
Cultural Consumer I', '80s post-punk amalgams in '
Set The Controls For The Heart Of The Drum', and fuzzy dance-rock in fantastic lead single '
Tarkovski'. Co-vocalist Nikki Belfiglio is a breath of fresh air, bringing a Siouxsie Sioux/Poly Styrene punk individuality to 'G.N.D Deity' and '
Webster Hall'.
